Marketing Lighting

While going through my pictures from the Consumer Electronic Show this year, the lighting from this display caught my eye due to the focus on lighting I've gained from the class. While being a relatively simple looking product, the lighting in the display keeps everything looking clean and wonderfully crisp - the focus is drawn to the product and the lines are clean due to the lighting within the display box. The strong light coming from above gives the white base an almost glowing look, and draws in people as they walk by, succeeding in the job of marketing and creating a sense of wonder that makes the passerby feel the need to see what is so important as to be lit in this fashion. I was inspired to look at these photos due to today's discussion on the range of jobs available to lighting designers.

(The product is a cardboard/paper plane that is controlled by wearing this headset and looking where you want it to go, using smooth, slow head motions and looking through the lens to see what the plane is "seeing" through its camera.)